Kwame unveils Yoruba movie channel

Kwame
| credits: File copy

After an impressive stint in the music industry which saw him launching a 24-hour music/lifestyle channel, Nigezie, media entrepreneur, Femi Aderibigbe, popularly known as Kwame, is taking his mojo into the movie world with the launch of a 24-hourYoruba movie channel known as Orisun (meaning the source). The indigenous Yoruba channel, he says, will mirror the lifestyle, uniqueness and culture of the Yoruba race via movies, soaps, documentaries, series, talk shows and a host of other programmes. “The channel will serve as the source of high end quality Yoruba entertainment,” Kwame says.

He adds, “The introduction of the digital terrestrial platforms in Nigeria has urged us to launch the two channels on the StarTimes Platform. Nigezie broadcasts on Channel 128 while Orisun broadcasts on Channel 130. The plan to use the platform came as a result of the fact that in the nearest future, the digital terrestrial platforms will create unimaginable possibilities in the industry”.

Like the new name of his entertainment endeavour, Kwame has not forgotten his source, where it all started from, Nigezie. Hence, after a pause from television stations especially with the collapse of HiTV on which platform it was broadcasting, he has relaunched Nigezie. In Kwame’s words, “Nigezie, the all music station will continue to be a yardstick for quality entertainment and become a platform for effective self expression for thousands of creative people within and outside the country, with prime programme such as E-Xtra, Tear Rubber and Nigerian Top 20. The channel will still showcase the positive mental attitude, tenacity and vision of the Nigerian spirit. The brand is back, bigger and better. It’s now well packaged to provide the best of quality programming that is 100 per cent proudly Nigerian.”

According to him, “Since the inception of the brand in 2004 with Global Sounds, the parent company, Virtual Media Network has been in the forefront of the entertainment and lifestyle scene in the country by helping to redefine urban contemporary youth culture and serving as a social change agent for promoting the uniqueness of the Nigerian spirit, this it did for the past years prior to its pulling out to repackage itself. The company is now strategically positioned and scheduled with nothing less than the best of contents that will help to project the brand to the world.”

Speaking on the new Nigezie logo and theme song, he states, “The Logo has worn a stronger, bolder, greener and well grounded look; this will reflect the strong and vibrant spirit of the Nigerian and solid state of the company as a whole from the journey of yesterday till present. The theme song is a collaboration of some of Nigeria’s biggest acts such as Sound Sultan, Goldie, Brymo, Jessie Jags, Weird Mc, Bouqui, Capital FEMI, and Sheyman who also produced it.”